Instagram Engagement Rate Calculator

Type any public @ and get its engagement rate: average likes plus comments on recent posts, divided by followers. Free, no login, real public numbers.

How to calculate Instagram engagement rate

  1. 01

    Type the @

    Enter a public username or paste the profile link.

  2. 02

    We read recent posts

    We take the latest posts that show likes and average their likes and comments.

  3. 03

    Compare

    Run your own profile and a few accounts of similar size in your niche to see where you stand.

How the engagement rate is calculated

The rate is (average likes + average comments) ÷ followers × 100, using recent posts. It is the formula most brands use when they look at a creator before a partnership.

Rates usually fall as accounts grow, because a bigger audience includes more casual followers. Compare with accounts of a similar size and niche, not with a single "good" number.

Posts with hidden likes are left out of the average. If a profile hides likes on every post, the rate cannot be calculated.

Questions about the engagement rate calculator

What is a good engagement rate on Instagram?

There is no official benchmark. Compare against accounts of similar size in your niche and against your own rate over time. Our guide on what a good engagement rate is explains why rates fall as accounts grow.

Does the calculator include Reels views?

No. It uses likes and comments, the standard formula. Views are tracked separately by most brands.

Is it free and anonymous?

Yes. No sign-up, and the profile owner is not notified.

Why does it say the rate cannot be calculated?

The profile is private, hides likes, or has no recent posts with visible likes.

Want your recent posts to look as active as your profile?

See Instagram likes packs

Other free tools